About Us

Ericka Canales, founder of Backroads Strategies, is a leader in rural economic development, strategic planning, and community building with over 25 years of experience. By leveraging private, state, and federal resources, she has been able to address key issues like housing, childcare, and community revitalization. With a strong background in business and nonprofit leadership , she is committed to fostering strong relationships and collaboration. She holds a master's degree in planning and economic policy.